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Best prompts for ChatGPT Marketing using product launch planning

12 copy-ready, practical prompts to plan, execute, and optimize a product launch. Each prompt includes a concise explanation, a ready-to-send instruction for an AI, and a realistic example you can paste and adapt.

GPT-5
Claude Opus 4
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You know that sinking feeling when you're staring at ChatGPT's blank prompt box, desperately trying to figure out how to get it to help you plan your product launch? You end up typing generic requests like "help me with marketing" and getting equally generic responses that feel like they were written for everyone and no one at the same time. We've all been there, wrestling with AI tools that could be incredibly powerful if we just knew the right words to unlock their potential.
This collection of 12 battle-tested prompts transforms your ChatGPT from a confused assistant into your personal product launch strategist. Each prompt is designed to extract specific, actionable deliverables from target personas and competitive positioning to email sequences and risk assessments that actually move your launch forward. Instead of spending hours crafting the perfect AI request only to get mediocre results, you'll have copy-ready prompts that generate professional-grade launch materials in minutes, complete with examples you can immediately adapt for your product.
1
1. One-Page Launch Plan
You are a product launch strategist. Create a one-page launch plan for the product described below. Include: 1) Top 3 business objectives, 2) 5 measurable KPIs, 3) high-level 8-week timeline with owner for each major task, 4) key stakeholders and their responsibilities, and 5) 90-day post-launch milestones for growth and retention. Present the output as clear bullet sections labeled accordingly. Product details: [PASTE PRODUCT DETAILS]
Generate a concise one-page launch plan with objectives, KPIs, timeline, key stakeholders, and 90-day milestones.
2
2. Target Persona Profiles
You are a growth marketer. Build three buyer personas for the product below: include persona name/title, demographics, primary job responsibilities, top 3 pain points, buying triggers, typical objections, messaging hooks tailored to each persona, and the top 3 channels to reach them. Product details: [PASTE PRODUCT DETAILS]
Create 3 detailed buyer personas with motivations, pains, messaging hooks, channels, and purchasing criteria.
3
3. Competitive Positioning and Messaging Map
Act as a brand strategist. Given the product and three competitors, produce: 1) a one-sentence market positioning (for X who Y, product does Z), 2) three messaging pillars with 1–2 supporting proof points each, 3) a short 30-second elevator pitch, and 4) two distinct taglines for A/B testing. Input: Product details and competitor names: [PASTE PRODUCT + COMPETITOR NAMES]
Deliver a positioning statement and messaging map that differentiates product vs. 3 competitors, with proof points and elevator pitch.
4
4. 6-Email Launch Sequence (Pre, Launch, Post)
You are the email marketing lead. Create six email templates for the launch of this product: 1) teaser (7 days before), 2) launch announcement (day 0), 3) feature spotlight (day 3), 4) FAQ/overcome objections (day 7), 5) customer case/social proof (day 14), 6) trial-to-paid conversion (day 25). Provide subject lines, 2–4 short paragraphs, clear CTA, and recommended send cadence. Tone: professional, friendly. Product: [PASTE PRODUCT DETAILS]
Write a sequence of six emails (subject lines + body) covering pre-launch teaser, launch announcement, feature highlight, FAQ, social proof, and follow-up trial conversion.
5
5. 30-Day Social Media Content Calendar
You are a social media manager. Create a 30-day content calendar for the product launch targeted at professional audiences. For each day, provide: platform (LinkedIn, X, Instagram), post copy (short), suggested creative (image, carousel, short video), 3 hashtags, and recommended posting time (local time). Call out 4 paid boost days and 2 influencer outreach days. Launch window: [DATES]. Product: [PASTE PRODUCT DETAILS].
Produce a platform-specific 30-day calendar (LinkedIn, Twitter/X, Instagram) with post text, asset suggestions, hashtags, and posting times.
6
6. Paid Ads Creative and Targeting Kit
You are a performance marketer. Produce six ad variants: 3 for search (headlines, description, final URL) and 3 for social (short copy, primary image/video idea, CTA). For each ad include: ideal audience targeting (demographics, interests, job titles), suggested daily budget, CPC/bid strategy, and one A/B test suggestion. Product: [PASTE PRODUCT DETAILS]. Primary platform: Google Search & LinkedIn.
Generate 6 ad variants for search and social, with headlines, descriptions, CTAs, suggested creative, audience targeting, and suggested CPC/bid strategy.
7
7. Press Release + Media Pitch Templates
You are the PR lead. Draft a 400–500 word press release announcing launch day, including quote from CEO, key stats, product availability and pricing. Then produce three concise pitch emails tailored to: tech journalist, business reporter, and trade publication editor. Include suggested subject lines and one-sentence news hooks. Product: [PASTE PRODUCT DETAILS]. Launch date: [DATE].
Write a 400–500 word press release and three personalized media pitch templates for journalists in tech, business, and trade press.
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