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Best prompts for ChatGPT Marketing for sales emails using conversion rate optimization

12 copy-ready prompts for generating, testing, and optimizing sales emails with a conversion rate optimization (CRO) mindset. Each prompt produces actionable email copy, A/B test plans, metrics, and implementation details tailored to practical marketing workflows.

GPT-5
Gemini 2.5 Pro
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Flash
Picture this: you're staring at ChatGPT, typing "write me a sales email" for the twelfth time today, only to get another generic template that sounds like every other AI-generated message flooding inboxes. You know there's a smarter way to leverage AI for email marketing, but crafting the right prompts feels like solving a puzzle with half the pieces missing. What if you could skip the trial and error and get conversion-focused results every single time?
These 12 battle-tested prompts transform your ChatGPT into a conversion rate optimization powerhouse, delivering everything from A/B test plans and personalization strategies to complete email sequences with tracking parameters. Instead of wrestling with vague AI responses, you'll generate actionable email copy, detailed test frameworks, and measurable optimization strategies that actually move the needle. Say goodbye to generic templates and hello to data-driven email campaigns that convert prospects into customers.
1
Subject Line A/B Test Kit
I have a B2B SaaS offering: 'TeamFlow — project planning for remote teams' with current subject-line open rate 18%. Create 8 subject-line variants grouped by intent (curiosity, urgency, benefit, social proof). For each variant include: short rationale (one line), estimated open-rate uplift percentage vs baseline, and which audience segment to prioritize. Then provide a clear A/B test plan: sample size per variation (assume list size 40,000), primary metric, secondary metric, test duration, and an easy decision rule for picking a winner.
Generate multiple subject-line variants classified by intent, predicted open-rate uplift, and a simple A/B test plan (sample size, metric, duration).
2
Value-Proposition Email Hero Variants
You’re writing the hero (headline + subhead) for a sales email promoting an ecommerce conversion optimization course. Create 4 headline + subhead pairs using distinct approaches: direct benefit, numbers-driven, pain-focused, and social-proof. For each pair provide: one-line rationale, a suggested CTA label, and one CRO test (what to test and why). Keep each headline <= 8 words and subhead <= 18 words.
Produce concise hero headline + subhead variants for an email that lead into the body. Provide 4 tested styles and one recommended CRO test per variant.
3
Three-Length Email Variants with Test Plan
Write 3 versions of a sales email promoting a 14-day free trial for a time tracking app: short (one-paragraph), medium (two short paragraphs + bullet points), long (detailed with case study snippet). For each version include: subject line, preview text, body copy, CTA (button label + URL placeholder), target metric (trial signups) hypothesis with expected % change vs baseline conversion (baseline = 2.2%). Also include recommended audience segment for each version.
Create three versions of the same sales email (short, medium, long) each optimized for a specific conversion goal. Include subject, preview text, body, single CTA, and hypothesized metric impacts with rationale.
4
Personalization Token & Conditional Blocks
Provide a list of recommended personalization tokens for a B2B marketing tool (tokens for first name, company name, industry, ARR, plan, last activity date, most-used feature). For each token provide: sample fallback text, one conditional sentence to include if the token exists, and one conditional sentence if it doesn't. Then produce 3 short persona-specific email snippets (SB, mid-market, enterprise) using those tokens and conditional blocks formatted so developers can paste into an email platform (use double curly braces for tokens, e.g. {{first_name}}).
Generate a robust set of personalization tokens, fallback text, and conditional copy blocks for 3 personas. Provide examples of how to implement in email templates.
5
CTA Copy Matrix (12 Variations)
Create 12 distinct CTA texts for a 'Book a demo' action for an HR software. For each CTA include: one-line explanation of the psychological trigger (scarcity, reciprocity, social proof, curiosity, clarity), recommended color/placement (header, after benefits, footer), and a one-sentence A/B test to validate it.
Produce a matrix of 12 CTA variations with microcopy, psychological driver, recommended placement, and a single-sentence A/B test to run.
6
Segmentation-Driven Email Variants
For a monthly subscription snack box service, create three tailored sales emails for these segments: (A) recent visitors who viewed pricing, (B) past purchasers who haven't bought in 90 days, (C) subscribers who opened last 3 emails but didn't convert to premium. For each segment produce subject, preview text, 120–180 word body copy, one CTA, best send day/time recommendation, and primary KPI to track.
Write tailored subject, preview, and body for three behavior-based segments, plus send timing and recommended KPI for each segment.
7
Urgency & Scarcity Email Variants
Create 6 urgency-focused subject lines and preview texts for a one-day 30% off sale on consumer headphones. Then write two full email variants: (1) mild urgency (48-hour window) and (2) high urgency (final hours). Each email should include recommended urgency signals (countdown, remaining stock) and a short note on ethical use. Provide an expected uplift estimate vs baseline (baseline purchase rate = 0.7%).
Produce ethical urgency/scarcity subject lines and two full email variants (mild urgency, high urgency), plus recommended urgency signals and measurement expectations.
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