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Best prompts for ChatGPT Marketing for ad copy using competitor analysis

13 copy-ready prompts to generate high-performing ad copy by analyzing competitors. Each prompt includes a concise explanation, realistic example input/output guidance, and recommended AI models.

GPT-5
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Flash
Gemini 2.5 Pro
You've probably spent hours staring at a blank screen, trying to craft ad copy that somehow stands out in a sea of sameness. Meanwhile, your competitors seem to effortlessly capture attention while you're left wondering what secret sauce they're using. The truth is, your biggest advantage isn't hidden at all; it's sitting right there in plain sight within your competitors' own messaging.
These 13 battle-tested prompts transform competitive intelligence into your secret weapon for creating high-converting ad copy. Instead of guessing what might work, you'll systematically analyze competitor gaps, weaknesses, and messaging patterns to craft headlines, carousel ads, PPC copy, and landing pages that directly outmaneuver the competition. Stop playing catch-up and start turning your competitors' own strategies against them with copy that converts browsers into buyers.
1
Competitor Gap Headline Generator
You are a marketing strategist. Given the following competitor analysis, identify the product/service gap we address and generate 6 short, benefit-driven ad headlines (max 10 words each) that highlight that gap and end with a strong CTA. Output as a numbered list. Competitor analysis: - Competitor A: [list key features, prices, common complaints] - Competitor B: [list key features, prices, common complaints] Our product: [name, 3 core features, price, ideal customer] Tone: direct, confident. CTA examples: 'Try free', 'Switch today', 'Get started'.
Scan competitors' key features and pain points, identify a gap we fill, and produce 6 attention-grabbing ad headlines tailored to that gap.
2
Counter-Positioning Ad Copy
Act as a senior copywriter. Using the competitor weaknesses below, write 3 variations of a 90-character platform ad and 3 variations of a 30-second video script (approx. 60–75 words) that explicitly contrast our strengths. Include one short testimonial-style line in each script. Competitor weaknesses: - Competitor X: slow support, hidden fees - Competitor Y: limited scalability, outdated UI Our strengths: 24/7 live support, transparent pricing, scalable platform, modern UI. Target audience: mid-market product teams.
Create ad copy that positions your brand opposite a competitor weakness, using contrast, proof, and a clear CTA.
3
Feature-Comparison Ad Carousel
You are an ad creative. Given a 4-row feature comparison table between our product and two competitors, create a 4-frame carousel ad. For each frame provide: frame headline (6–8 words), one 15–20 word supporting line, and a CTA. Use the comparison rows as themes (e.g., 'Onboarding speed', 'Integrations', 'Security', 'Price'). Keep tone: professional, reassuring.
Turn a feature comparison with competitors into a 4-frame ad carousel with headlines, short body text, and CTAs for each frame.
4
Benefit-First Short Ads from Competitor Reviews
You are a conversion copywriter. Given a sample of competitor reviews (positive and negative), extract the three most common complaints and write 6 benefit-first ad lines (maximum 25 words each) that directly solve those complaints. End each line with a crisp CTA. Include 2 variations for each complaint.
Analyze competitor reviews to extract common complaints and convert them into benefit-first ad lines that address objections.
5
Price-Targeted Competitive Offer Copy
You are a performance marketer. Given our pricing and a competitor's pricing, write 4 promotional ad variants for paid search or social that highlight the price advantage. Each variant must include: headline (≤ 30 characters), description (≤ 90 characters), promo code line, and a 2-3 word urgency tag. Use the competitor name explicitly. Tone: factual, urgent.
Craft ad copy that leverages a pricing advantage against a named competitor with a clear promotional offer and urgency element.
6
Objection-Handling Ad Copy from Competitor Complaints
You are a product-marketing writer. From the list of competitor complaints below, create 5 short Facebook ad texts (max 125 characters) that acknowledge the complaint, present our reassurance (feature or policy), and finish with a trial CTA. Use first-person plural ('We') and include one line addressing refunds/guarantees.
Convert known competitor complaints into empathetic, objection-handling ad copy that reassures prospects and prompts trial signups.
7
PPC Ad Copy Optimized with Competitor Keywords
You are a paid search specialist. Given a list of competitor brand keywords and their perceived strengths/weaknesses, write 6 PPC ad variants (3 headline options x 2 description options). Each headline max 30 characters, description max 90 characters. Include a switch-focused value prop and one CTA per ad. Add suggested final URL path (e.g., '/switch').
Generate PPC headlines and descriptions that target competitor brand + product keywords, offering a clear reason to switch.
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