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Best prompts for ChatGPT Marketing for ad copy using call-to-action optimization

12 copy-ready prompts to generate, test, and optimize ad copy CTAs across channels, audiences, and constraints. Each entry includes a concise explanation, a practical prompt ready to paste, a realistic example, and recommended AI models.

GPT-5
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Pro
Gemini 2.5 Flash
You've probably spent hours crafting the perfect ad copy, only to watch it fall flat because your call-to-action felt like an afterthought. You know that one word change could double your conversion rate, but staring at "Sign Up Now" for the twelfth time isn't sparking any creative breakthroughs. The frustration of knowing your CTA could be better but not knowing exactly how to fix it is something every marketer has felt.
These 12 battle-tested prompts transform your CTA creation from guesswork into a systematic process that delivers results. You'll get everything from A/B test matrices and channel-specific optimizations to compliance-friendly copy and accessibility improvements. Instead of spending days tweaking button text and wondering if it's working, you'll have a complete toolkit that helps you create compelling CTAs in minutes and know exactly why they convert better.
1
Headline + 3 CTA Variants
Write a marketing headline and three CTA variants for {product} targeting {audience}. Provide: 1) a bold benefit-driven headline (6–10 words), 2) three one-line CTAs labeled 'Curiosity', 'Urgency', and 'Value', and 3) a 10-word explanation of when to use each CTA. Keep tone {tone} and channel {channel}.
Generate a headline and three distinct CTAs optimized for different motivations (curiosity, urgency, value).
2
A/B Test CTA Matrix
Create an A/B test matrix for CTAs for {campaignName} selling {product}. Produce: 4 CTA variants (15 characters max), short hypothesis for each (one sentence), primary metric (CTR or conversion rate), expected uplift (%) and recommended sample size assumption. Channel: {channel}.
Create a matrix of A/B CTA variations with hypotheses and success metrics for testing.
3
Channel-Specific CTA Optimization
For {product} and audience {audience}, write 5 CTAs optimized for {channel} with character limits and intent alignment. For each CTA include: CTA text, reason it fits the channel, and recommended placement (headline, description, button).
Generate CTAs tailored to a specific ad channel and its constraints (length, tone, intent).
4
Urgency & Scarcity CTA Pack
Generate 8 urgency/scarcity CTAs for {offer} (use reasons like limited stock, deadline, limited seats). Group by intensity: Low, Medium, High. For each CTA give: CTA text (max 6 words), short supporting microcopy (8–12 words) and suggested countdown/legal note if applicable.
Produce urgency-driven CTAs and microcopy to increase immediate conversions without feeling spammy.
5
Personalized CTA Using User Data
Write 6 personalized CTAs for {product} using these placeholders: {firstName}, {city}, {lastPurchase}. Provide three variants: Behavioral (based on {lastPurchase}), Geo-personalized ({city}), and Name-personalized ({firstName}). Include a fallback version if data is missing.
Create CTAs that incorporate first-name personalization, past behavior, or city to boost relevance.
6
Button Microcopy + Hover Text
Provide 10 button microcopy options (1–3 words) for {product} sign-up flow. For each option include hover text (6–12 words) that clarifies what happens after clicking and an accessibility label for screen readers.
Craft concise button text plus hover microcopy to clarify CTA intent and improve conversions.
7
Landing Page CTA Sequence
Outline 5 CTA placements for a landing page for {product}: hero, feature section, social proof, pricing, footer. For each placement provide: CTA text (short, medium, long versions), one-line rationale and desired micro-conversion goal.
Map CTAs across the landing page from hero to footer with rationale and variant lengths.
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