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Best prompts for ChatGPT Marketing for landing pages using conversion optimization
13 copy-ready prompts to generate high-converting landing page elements, A/B test ideas, and experimental recommendations. Each prompt is practical, specific, and ready to paste into advanced LLMs for conversion-focused outputs.
GPT-5
Claude Opus 4
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You've probably spent hours staring at ChatGPT, typing "write me a landing page" only to get generic copy that sounds like every other website on the internet. The AI gives you bland headlines, weak CTAs, and copy that couldn't convert a free trial signup, let alone paying customers. Meanwhile, you're watching competitors crush it with landing pages that actually turn visitors into buyers, and you're wondering what secret sauce they're using.
This collection of 13 battle-tested prompts transforms ChatGPT from a generic copywriter into your personal conversion optimization specialist. You'll get specific, copy-ready prompts that generate high-converting headlines, A/B test strategies, optimized CTAs, and complete landing page frameworks designed to boost your conversion rates. Instead of wrestling with vague AI outputs, you'll have precise prompts that deliver conversion-focused copy you can implement immediately and start seeing real results from your landing pages.
1
High-converting hero headline + subheadline variants
Act as a conversion copywriter for a landing page. Target audience: [insert persona]. Product: [brief product description]. Primary benefit: [one-line benefit]. Tone: [e.g., confident, friendly, urgent]. Generate 6 headline + subheadline pairs: 2 short headlines (≤6 words), 2 medium (7–12 words), 2 long (13–18 words). For each pair include: headline, 10–12 word subheadline, one short CTA (2–4 words), and a one-sentence rationale focused on conversion psychology.
Generate multiple headline/subheadline combos tailored to audience, benefit, and tone. Include length limits and one CTA suggestion per variant.
2
Single-column landing page full copy (above-the-fold + features)
You are a conversion-focused copywriter. Given product: [product name and 1-line description], target persona: [persona], main metric: [e.g., sign-ups, trial starts, purchases]. Create single-column landing page copy for a mobile-first layout including: 1) hero (headline, subheadline, 1 CTA), 2) 3 benefit bullets (each 8–12 words), 3) 3 features with 1-line benefit each, 4) social proof line, 5) 1 short FAQ item that removes the biggest objection. Keep all lines <18 words and annotate which element is primary conversion hook.
Produce concise single-column landing page copy with modular sections for rapid A/B testing and mobile-first layout.
3
A/B test hypotheses and experiment specs
You're a conversion optimization analyst. Given current baseline conversion rate: [x%], traffic volume per week: [y visitors], goal: [increase sign-ups/purchases], change idea: [e.g., stronger CTA, new hero], produce 6 A/B test hypotheses. For each include: hypothesis statement, expected direction of metric, primary KPI, secondary KPIs, estimated sample size to reach 90% power, recommended test duration, and risk notes.
Create clear A/B hypotheses with measurable metrics, sample size estimates, test duration, and primary/secondary KPIs.
4
Optimized CTAs with variants and placement recommendations
Act as a conversion copy expert. Product: [product], conversion goal: [goal]. Provide 12 CTA text variations grouped by type: Action-oriented (4), Benefit-driven (4), Risk-reversal (4). For each CTA include recommended page placement (hero, mid-page, footer), suggested button color contrast, and predicted click-through intent.
Generate CTA text variations by intent, emotion, and placement; recommend where to place them for max conversion.
5
Risk-reversal & pricing page copy to reduce friction
You are a pricing and trust copywriter. Product: [product], pricing model: [subscription/one-time], primary objection: [e.g., cost, value]. Generate a pricing page block with: pricing headline, 3-tier short labels (each 1-line benefit), 3 trust bullets (refund/guarantee/security), and a single sentence that addresses the top objection. Keep language simple and conversion-focused.
Write concise pricing and guarantee text that reduces buyer friction, including guarantee headline, bullets, and trust markers.
6
Microcopy for sign-up forms to boost completions
You're a UX microcopy specialist. Form: [e.g., 4-field sign-up: name, email, company, password]. Primary concern: [privacy/security/speed]. Provide a concise helper line for each field (≤10 words), one inline error message per field, and a privacy reassurance line below the form. Also suggest a two-word label for the submit button.
Produce short reassuring microcopy for each form field and error state to improve form completion rates.
7
Social proof and testimonial rewrites for credibility
Act as a conversion editor. Given raw testimonial: "[paste testimonial]" with name, role, and company, rewrite into three options: 1) short quote (≤10 words) for hero, 2) medium testimonial (20–30 words) for feature section, 3) caption for a case study link (one sentence). Preserve authenticity, include role/company attribution, and add one suggested microdata tag for schema.org.
Transform raw testimonials into concise, credible quotes and captions optimized for landing pages and ads.
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