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Best prompts for ChatGPT Marketing for landing pages using user engagement

12 ready-to-use prompts to generate high-converting landing page copy, personalization, microcopy, social proof, A/B test variants, and analytics plans focused on maximizing user engagement and conversions.

GPT-5
Claude Opus 4
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You've spent hours crafting ChatGPT prompts for your landing pages, only to get generic copy that sounds like every other website out there. The worst part? You know your pages could convert better, but you're stuck playing prompt roulette, hoping the next attempt will finally give you that breakthrough copy that actually connects with your audience.
This collection of 12 battle-tested prompts transforms your ChatGPT into a conversion copywriting powerhouse, covering everything from personalized hero sections and friction-reducing microcopy to behavioral email sequences and A/B testing plans. Instead of struggling with vague prompts that produce mediocre results, you'll have specific, proven formulas that generate high-converting copy for every critical element of your landing page ecosystem. These prompts bridge the gap between knowing you need better copy and actually getting the engaging, conversion-focused content that turns visitors into customers.
1
Hero / Value Proposition + 2 Variants
You are a conversion copywriter. For the landing page of a product, produce: 1) a primary hero headline (6–10 words) and subheadline (10–18 words), 2) two distinct headline/subheadline variants for A/B testing, 3) three benefit bullets (8–12 words each) focused on user outcomes, 4) the primary CTA and CTA microcopy (confirmation text after click), and 5) a 1-line trust statement. Target: busy SMB founders evaluating a productivity app. Goal: increase signups by 20% in 30 days. Tone: confident, concise, human. Output clearly labeled sections.
Create a concise hero section with two alternative headlines/subheadlines to A/B test, plus 3 benefit bullets, primary CTA, and microcopy for trust.
2
Personalized Hero by Segment
You are creating personalized landing-page hero content. Given product and three target segments, produce a hero headline, subheadline, and 1-line pain-focused supporting line for each segment. Make each version speak directly to the segment's top motivation, include a personalized CTA, and an optional micro-urgency line. Product: 'InvoiceStream' (automated invoicing). Segments: freelance designers, small agencies (2–10 people), and enterprise finance teams. Keep language 6–16 words per line.
Generate three personalized hero variations tailored to specific user segments to drive higher engagement.
3
Form Microcopy to Reduce Friction
You are a UX copywriter focused on conversion. For a 4-field signup form (Name, Work Email, Company Size, Password) on a B2B SaaS landing page, produce: 1) concise label text, 2) placeholder text, 3) inline helper microcopy beneath each field (one sentence max), 4) privacy reassurance sentence beneath the form, and 5) a single-sentence thank-you confirmation after submission. Goal: minimize abandonment and increase trial starts. Tone: clear, reassuring.
Provide optimized form copy and field-level microcopy that reduces friction and increases completions.
4
3 CTA Variants with Button Copy & Microcopy
You are optimizing call-to-action language. For a product trial landing page, deliver three CTA variants tailored to (a) low commitment browsers, (b) interested qualified leads, and (c) ready-to-buy users. For each variant provide: 1) button text (1–4 words), 2) microcopy below the button (one short sentence), and 3) a recommended color emphasis (primary, secondary, ghost) and why. Product: 'SecureForms' (GDPR-compliant form builder).
Generate three CTA/button text variants for different stages of user intent, plus small supporting microcopy to increase clicks.
5
Social Proof Blocks: Short Testimonials + Metrics
You are crafting social proof for the landing page hero area. Produce five unique 1–2 sentence testimonial blurbs (voice matched to user type), each paired with a short metric (e.g., '42% faster delivery') and an attribution format (name, title, company). Keep language credible and specific. Product: 'ShipFlow' (logistics optimization). Audience: operations managers.
Create concise, believable social proof blocks (testimonial + metric) to build trust and increase engagement.
6
FAQ Prioritized for Conversion
You are writing a product FAQ designed to remove conversion blockers. For a landing page of a subscription analytics tool, produce the top 8 FAQs prioritized by likely impact on conversions. For each, include a 2–3 sentence answer that reduces friction and a suggested microcopy link (e.g., 'See pricing'). Focus on objections like pricing, security, onboarding, and cancellation. Product: 'MetricLens'.
Generate a prioritized FAQ list addressing top objections that block conversions, with concise, persuasive answers.
7
Behavioral Email Follow-up Copy (Post-Visit)
You are a lifecycle copywriter. Create a 3-email sequence to re-engage users who visited the pricing page but did not sign up. Each email should be 2–4 short paragraphs, include a subject line, preview text, a primary CTA, and a secondary low-friction action. Personalize using dynamic tokens: {first_name}, {company}. Tone: helpful, urgent without pushy. Include timing cadence (e.g., 24h, 72h, 7 days).
Write short, behavior-triggered email sequences that re-engage visitors who left without converting.
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