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Best prompts for ChatGPT Marketing for landing pages using lead generation

13 practical, copy-ready prompts for creating high-converting landing pages focused on lead generation. Each entry includes a concise explanation, a ready-to-use prompt, a realistic example, and recommended AI models.

GPT-5
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Pro
Gemini 2.5 Flash
You've spent hours crafting what you thought was the perfect landing page, only to watch visitors bounce faster than a rubber ball. The worst part? You know ChatGPT could help, but staring at that blank prompt box feels like trying to solve a puzzle with half the pieces missing.
This collection of 13 battle-tested prompts transforms your ChatGPT from a confusing AI assistant into your personal conversion copywriting expert. From hero headlines that grab attention to email sequences that nurture leads, each prompt comes with clear instructions, real examples, and proven frameworks that turn struggling landing pages into lead generation machines. Say goodbye to guesswork and hello to copy that actually converts.
1
High-Converting Hero Headline + Subheadline
You are a conversion-focused copywriter. Write a concise, benefit-led hero headline (6–10 words) and a one-sentence subheadline that clarifies the core value for a landing page. Target audience: [audience]. Product/service: [product]. Main benefit: [main benefit]. Tone: [tone]. Include a brief rationale (1–2 sentences) explaining why these lines will convert.
Generate a clear, benefit-driven hero headline and supporting subheadline optimized to convert first-time visitors into leads.
2
Hero + CTA Variation Set for A/B Testing
Act as a landing page optimizer. Provide three distinct hero headline + subheadline + primary CTA combinations for a landing page. For each variation, include: (1) headline, (2) subheadline, (3) CTA text (5 words max), and (4) a short hypothesis explaining who it will appeal to and why. Product: [product]. Audience: [audience]. Key metric: email signups.
Produce three distinct hero + CTA combinations to A/B test different value propositions and CTA phrasing.
3
Short Landing Page Outline for Lead Gen
You are a UX writer and funnel strategist. Produce a short, prioritized landing page outline (7–9 blocks) for capturing email leads. For each block include: block name, one-sentence goal, recommended length (words or elements), and a content prompt placeholder for the copywriter. Product: [product]. Primary CTA: capture email for demo/guide.
Create a concise, prioritized outline for a single-page landing page focused on capturing leads, with content blocks and length guidance.
4
Lead Magnet Title + One-Paragraph Description
You are a product marketer. Create a clickable lead magnet title (6–8 words) and a 2–3 sentence description explaining what the lead magnet contains, why it’s valuable, and one measurable outcome the user can expect. Audience: [audience]. Topic: [topic].
Generate a compelling lead magnet title and a 2–3 sentence description designed to maximize signups.
5
Email Drip Follow-up Sequence for New Leads
You are an email strategist. Draft a 5-email sequence for new leads who downloaded a lead magnet. For each email include: subject line (40–60 characters), 2–3 sentence preview, body outline (3–4 bullet points), and specific CTA. Tone: [tone]. Product: [product]. Goal: move leads to a demo or trial signup.
Write a 5-email welcome/drip sequence to nurture new leads captured via the landing page, with subject lines and primary goal per email.
6
High-Impact Social Proof Blocks
You are a conversion copywriter. Provide three social proof blocks for a landing page: (A) testimonial (quote, name, title, 20–30 words), (B) one-line trust metric (e.g., "Used by 10,000+ teams"), and (C) a 5-logo strip caption. Product: [product]. Industry: [industry].
Create three short social proof blocks (testimonial, metric, and logo strip) designed to build trust and increase lead conversion.
7
Microcopy for Signup Form to Reduce Friction
You are a UX copywriter. For a 3-field signup form (Name, Work Email, Company Size dropdown) on a lead-gen landing page, provide: field labels, 1-line inline help text for each field, a 15–20 word privacy reassurance line, and a primary CTA (3 words). Audience: [audience].
Write concise form field labels, help text, and privacy reassurance to maximize completions and reduce drop-off.
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