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Best prompts for ChatGPT Marketing for landing pages using A/B testing

12 copy-ready prompts to design, run, and analyze A/B and multivariate landing page tests. Each prompt includes a clear instruction to the AI, a concise explanation of purpose, a realistic usage example, and recommended AI models.

Claude Opus 4
GPT-5
Claude Sonnet 4
Gemini 2.5 Pro
Gemini 2.5 Flash
You've probably stared at a blank ChatGPT prompt box, wondering how to get AI to create landing page tests that actually move the needle on conversions. Maybe you've tried generic prompts only to get vague copy suggestions that don't translate into real A/B testing wins. The frustration of knowing AI could revolutionize your conversion optimization but not having the right prompts to unlock its power is all too real.
These 12 battle-tested ChatGPT prompts transform you from someone struggling with basic AI requests into a conversion optimization powerhouse who can design, execute, and analyze sophisticated A/B and multivariate tests. Each prompt delivers copy-ready variants, statistical planning, and testing frameworks that turn your landing pages into revenue-generating machines. Instead of guessing what might work, you'll have concrete test hypotheses, measurable variants, and the confidence that comes from data-driven optimization.
1
Headline & Subheadline A/B: Full Variants + Stats
You are an expert conversion copywriter and growth marketer. For the product: TaskFlow (B2B SaaS project management for small teams), create two full landing page variants (A and B) that only differ in headline and hero subheadline. For each variant, provide: 1) the headline and subheadline, 2) a one-sentence hypothesis, 3) expected primary metric to improve (e.g., CTA click-through rate), 4) suggested traffic split, 5) recommended test duration and minimal sample size for 80% power and 5% significance (assume baseline conversion 6% and minimum detectable effect 15%), and 6) a short HTML hero snippet (div with headline, subheadline, CTA).
Produce two landing variants that change only headlines/subheadlines, plus hypothesis and statistical test planning.
2
CTA Text + Color Test Matrix
Generate 6 CTA button text and color combinations to test on a SaaS signup landing page. For each variant provide: 1) button text (5–6 words max), 2) suggested button color (hex), 3) microcopy below the button (one line), 4) a hypothesis statement (how it should affect CTR), and 5) a simple CSS snippet for the button.
Creates concrete CTA variants with color and microcopy to A/B test click-through rate.
3
Hero Image + Caption A/B Options
Produce 4 hero image concepts and exact captions to test visual messaging for an e-commerce landing page selling ergonomic office chairs. For each concept include: 1) a short creative brief for the image (composition, subject, mood), 2) 10-word alt text, 3) a supporting caption (6–12 words) to test with the image, 4) expected psychological trigger (comfort, status, productivity), and 5) recommended split test name.
Provides image directions and caption variants so you can A/B test visual messaging with measurable hypotheses.
4
Short vs Long Hero Copy A/B
Create two content-length variants to test hero copy for lead generation: one short-form (20–35 words) and one long-form (80–120 words). Target audience: freelancers looking for invoicing software. For both variants provide: 1) complete hero paragraph, 2) 2 supporting bullets, 3) CTA text, 4) hypothesis, and 5) recommended metric to track (and why).
Generates short and long hero copy variations to test whether brevity or detail drives lead signups.
5
Feature vs Social-Proof Bullet Test
Write two versions of a bulleted value-proposition section to A/B test: Version F (feature-focused) and Version S (social-proof focused). For a fintech savings app, provide for each: 1) 5 bullets, 2) a short headline above the bullets, 3) a one-line hypothesis, and 4) suggested secondary metric to evaluate (e.g., time on page, scroll depth).
Compares benefit/feature messaging to social-proof messaging to see which drives conversions.
6
Traffic-Source Segmented A/B Plan
Create a segmented A/B testing plan that serves different landing page variants by traffic source (Paid Search, Organic, Social). Use an online course product (email marketing course). For each source provide: 1) recommended headline and hero angle, 2) rationale for the angle, 3) suggested experiment setup (targeting rule and split), and 4) 1 tracking KPI per segment.
Tailors landing page variants to traffic source to increase relevance and conversion for each audience.
7
Multivariate Test: Headline × CTA × Testimonial
Design a multivariate test for three elements on a SaaS pricing landing page: headline (2 options), CTA (3 options), and testimonial presence (on/off). Provide: 1) full factorial variant naming convention, 2) the actual copy for each headline and CTA option, 3) sample testimonial text to use when on, 4) recommended traffic allocation, and 5) how to analyze results and pick a winner.
Creates a complete multivariate matrix with copy and testing logistics to identify best combination.
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