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Best prompts for ChatGPT for marketing using Facebook/Instagram ad creative variants
13 ready-to-use prompts for generating Facebook/Instagram ad creative variants: primary text, headlines, CTAs, carousel frames, short-form video hooks, localization, test matrices, image design specs, UGC-style ads and optimization plans. Copy and paste into your preferred model and replace product details and audience info.
GPT-5
Claude Opus 4
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You know that moment when you're staring at ChatGPT's blank prompt box, trying to figure out how to ask for Facebook ad copy that actually converts? Most marketers end up with generic, lifeless ad text that sounds like every other brand out there. You're not alone in feeling frustrated when AI gives you cookie-cutter responses instead of the scroll-stopping creative variants you desperately need.
This collection of 13 battle-tested prompts transforms your AI into a specialized Facebook and Instagram ad copywriter who understands platform nuances, character limits, and audience psychology. From carousel sequences and video hooks to UGC-style testimonials and A/B test matrices, these prompts solve the biggest challenge every marketer faces: getting AI to produce platform-specific, conversion-focused creative variants instead of bland, one-size-fits-all content. Instead of spending hours crafting the perfect prompt or settling for mediocre results, you'll have ready-to-use templates that generate professional-grade ad creative in minutes.
1
Primary Text Variants (Feed + Stories)
You are an expert Facebook/Instagram copywriter. For the product below, generate 12 primary text variants: 6 optimized for feed (90–125 characters) and 6 optimized for stories (20–40 characters). For each variant include: 1) tone label (e.g., playful, urgent), 2) suggested emoji use (max 3), 3) 1 short CTA (max 3 words). Keep benefit-first messaging and include the promotion if present. Product: {{PRODUCT_NAME}} — {{ONE-LINE-BENEFIT}}. Promotion: {{PROMO}}. Target audience: {{AUDIENCE}}. Output as numbered list grouped by feed/stories.
Generate multiple short primary text variants optimized for feed and stories with tone, length limits, and CTA options.
2
Headline + CTA Matrix
Create 10 headline options (max 40 characters) for the product below, grouped into 3 tones: Benefit-forward, Scarcity-focused, Social-proof. For each headline include: 1) 2 CTA variants (one aggressive, one soft), 2) recommended placement (Feed headline, Link ad headline), and 3) preferred emoji (optional). Product: {{PRODUCT_NAME}} — {{ONE-LINE-BENEFIT}}. Limit headlines to ad platform length best practices.
Create short headline options paired with precise CTA variants and recommended character limits.
3
Carousel Frame Copy + Image Suggestions
For the product below, create 4 carousel cards. For each card provide: 1) short headline (max 30 chars), 2) 1–2 line supporting copy (max 80 chars), 3) visual direction for designer/asset (scene, subject, color mood), 4) micro-CTA for that card, and 5) suggested ordering and rationale. Product: {{PRODUCT_NAME}} — {{ONE-LINE-BENEFIT}}. Target persona: {{AUDIENCE}}.
Produce carousel frame copy (3–5 cards) mapped to image/visual direction and individual micro-CTAs.
4
5 Short Video Hooks for Reels (0–5s to 3–8s)
Write 8 short video hooks (3–8 seconds) for Reels/Stories for the product below. For each hook provide: 1) on-screen text (max 6 words), 2) suggested opening shot/B-roll, 3) recommended voiceover line (1 sentence), and 4) best first-frame thumbnail idea. Product: {{PRODUCT_NAME}} — {{ONE-LINE-BENEFIT}}. Keep hooks attention-grabbing and platform-native.
Generate high-impact short hooks for vertical video ads with on-screen text and suggested B-roll.
5
30-Second Video Storyboard (Scene-by-Scene)
Create a 30-second video storyboard for Facebook/IG feed for the product below. Provide 6 scenes with timestamps (seconds), camera/shots, on-screen text, short voiceover/dialogue, BGM/mood, and closing CTA frame text. Product: {{PRODUCT_NAME}} — {{ONE-LINE-BENEFIT}}. Include variant suggestions for 15-sec cut.
Produce a concise 30-second ad storyboard with timing, dialogue, on-screen text, and shot directions.
6
UGC-style Testimonial Variants
Write 10 UGC-style caption/scripts that sound authentic for short ads. For each include: 1) persona (age, job, quick context), 2) raw-sounding caption (one or two sentences), 3) suggested shot style (selfie, candid), 4) 1 hashtag and 1 CTA. Product: {{PRODUCT_NAME}}. Target audience: {{AUDIENCE}}.
Craft user-generated-content style captions and scripts to appear authentic and relatable.
7
Audience-Segmented Creative Variants
Given the product and three target segments below, generate for each segment: 4 ad variants (headline, primary text 90 chars, visual direction, best CTA). Also provide a 1-line rationale and one metric to track per segment. Product: {{PRODUCT_NAME}}. Segments: 1) {{SEGMENT_A}}, 2) {{SEGMENT_B}}, 3) {{SEGMENT_C}}.
Produce creative variations tailored to 3 audience segments, with messaging hooks and imagery guidance per segment.
Stop Losing Your AI Work
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Facebook/Meta Ads
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