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Best prompts for ChatGPT for marketing using B2B SaaS case study frameworks
12 copy-ready prompts to generate, optimize, and distribute B2B SaaS case studies using proven frameworks (STAR, PAS, Before-After-Bridge, FAB, etc.). Each entry includes a concise explanation, a ready-to-send prompt, a realistic example output, and recommended AIs.
Claude Opus 4
GPT-5
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You know that sinking feeling when you stare at a blank document, trying to turn your latest customer success into a case study that actually converts? You've got the raw data and a happy client, but crafting it into compelling marketing content feels like translating ancient hieroglyphics. Most B2B marketers waste hours wrestling with structure, struggling to extract the right quotes, and second-guessing whether their case study will resonate with prospects or just collect digital dust.
This collection of 12 battle-tested prompts transforms your case study creation process from painful guesswork into a systematic content machine. You'll get ready-to-use prompts for everything from full STAR-framework case studies to LinkedIn post series, email sequences, and ROI calculators that turn customer wins into lead magnets. Instead of spending weeks crafting one mediocre case study, you'll quickly generate multiple high-converting assets that work across every stage of your sales funnel.
1
Full Case Study Draft (STAR framework)
Write a full B2B SaaS case study using the STAR framework for the customer {CustomerName} who used {ProductName}. Include: 1) headline (10–12 words), 2) 30–40 word executive summary, 3) Situation, Task, Action, Result sections (each 3–5 short paragraphs), 4) one strong customer quote (single sentence with attribution), 5) three measurable outcomes with before/after numbers, and 6) a 2-line CTA. Keep tone professional and results-focused. Replace placeholders with realistic details if not provided.
Produce a complete B2B SaaS case study using the STAR (Situation, Task, Action, Result) structure. Include a short headline, 3–4 body sections, one pull-quote, and a 2-line CTA.
2
Customer Interview Guide (Problem-Agitate-Solve)
Create a 12-question interview guide for a 30–40 minute customer interview using the Problem-Agitate-Solve framework. Mark which questions are best for eliciting quantitative metrics, which for emotional/pain quotes, and which for process details. Include a 1-sentence prompt to request permission for using quotes publicly.
Generate focused interview questions to surface compelling quotes, metrics, and narrative using the PAS (Problem-Agitate-Solve) approach.
3
Headline + Subhead + One-Line Elevator (FAB)
Produce three options for: 1) a headline (8–12 words), 2) a supporting subhead (12–18 words), and 3) a one-line elevator pitch (20–25 words) for a case study about {ProductName} helping {CustomerSegment}. Use FAB to highlight a primary feature, the advantage, and the quantified benefit.
Craft a punchy marketing headline, subhead, and one-line elevator pitch using Features-Advantages-Benefits (FAB) tied to measurable outcomes.
4
Quantified Results Section (Before/After + Methodology)
Write a 'Results' section that lists 4–6 quantified outcomes in bullet form (Before → After), each with a one-line explanation and a one-sentence methodology footnote describing how the metric was measured and the time window. Use the customer {CustomerName} and product {ProductName}.
Produce a data-first results section with before/after metrics and a clear methodology note so numbers are credible and defensible.
5
Executive One-Pager (Before-After-Bridge)
Generate a one-page executive summary (approx. 250–300 words) using Before-After-Bridge for {CustomerName} and {ProductName}. Start with a current-state problem (Before), show the improved state (After) with 3 key metrics, then bridge by explaining how {ProductName} enabled the change and the strategic impact for execs.
Create a concise one-page executive summary tailored to C-suite decision-makers following the Before-After-Bridge framework.
6
Visual Brief for Case Study Infographic
Create a visual brief for a one-page case study infographic for {CustomerName}/{ProductName}. Include: 1) Title and subtitle, 2) three key metrics with suggested visualization types (e.g., bar, KPI card, timeline), 3) one testimonial callout style, 4) color/branding notes (light/dark), and 5) suggested copy snippets for each section (10–15 words each).
Produce a designer-ready brief that maps data points to visual treatments and layout recommendations for a one-page infographic.
7
SEO-Optimized Case Study Landing Page
Draft a case study landing page for {ProductName} with primary keyword "{PrimaryKeyword}". Provide: 1) SEO title (60 chars), 2) meta description (155 chars), 3) H1, 4) 3 H2s with 2–3 short paragraphs each, 5) bulleted results, and 6) a 2-line CTA. Use natural keyword placement and include internal link suggestions.
Create a landing page optimized for a target keyword and structured for conversions, with SEO meta elements and H1–H3 headings.
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