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Best prompts for ChatGPT for brainstorming using SWOT analysis
13 copy-ready SWOT brainstorming prompts for product, marketing, strategy, hiring, crisis, and personal planning. Each prompt includes templates for inputs, expected outputs, a brief explanation, a realistic example, and recommended AI models.
GPT-5
Claude Opus 4
Gemini 2.5 Pro
Claude Sonnet 4
Gemini 2.5 Flash
You know that feeling when you ask ChatGPT to help with strategic planning and get back generic advice that sounds like it came from a business textbook? Most AI prompts for SWOT analysis are so vague they leave you staring at shallow bullet points, wondering how any of this actually applies to your real situation. The truth is, getting actionable strategic insights from AI requires the right prompts that dig deeper than surface-level analysis.
These 13 copy-ready SWOT prompts transform your brainstorming sessions from frustrating guesswork into focused strategy sessions that deliver real results. Each prompt is designed to tackle specific business challenges, from launching new products and responding to competitors to managing PR crises and scaling your team. Instead of wrestling with generic AI responses, you'll get detailed action plans complete with timelines, metrics, and prioritized next steps that you can implement immediately.
1
New Product Launch SWOT + Go-to-Market Plan
You are a strategy consultant. Perform a SWOT analysis for launching a new consumer product with the details below. Output: (A) 4-item Strengths list, 4-item Weaknesses list, 4-item Opportunities list, 4-item Threats list; (B) Top 5 prioritized go-to-market actions with owner, estimated cost, key metric (KPIs), and 90-day timeline; (C) Two contingency responses for the top threat. Use concise bullet points. Inputs: Product name: <ProductName>; Category: <Category>; Target customer: <CustomerProfile>; Price point: <Price>; Launch region: <Region>; Main competitors: <Competitors>.
Create a one-page SWOT plus prioritized go-to-market actions with metrics and timeline for a new consumer product.
2
Channel-Specific Marketing Campaign SWOT
Analyze a marketing campaign running on one channel. Provide: (1) 3 strengths, 3 weaknesses, 4 opportunities, 3 threats for that channel; (2) three creative campaign hooks tailored to the target audience; (3) a measurable A/B test plan (hypothesis, metric, sample size estimate, duration); (4) expected ROI range and risk mitigation. Inputs: Channel: <Channel> (e.g., TikTok), Campaign objective: <Objective>, Target audience: <Audience>, Budget: <Budget>, Current CTR or benchmark: <CTR>.
Assess a single marketing channel and produce campaign strengths, weaknesses, opportunities, threats plus creative hooks and measurement plan.
3
SaaS Pricing Strategy SWOT + Revenue Impact Modeling
Act as a pricing strategist. Deliver: (A) SWOT of current pricing for a SaaS product (3–4 items each); (B) Three concrete pricing experiments (e.g., tier add-on, usage-based, discounting) with expected impact on MRR, churn, CAC, and LTV over 6 months; (C) Recommended experiment to run first and a 90-day success criteria dashboard. Inputs: Product: <ProductName>, Current tiers & prices: <Tiers>, Current MRR: <MRR>, Current churn % monthly: <Churn>, Avg CAC: <CAC>.
Evaluate current pricing using SWOT and simulate 3 alternative pricing moves with revenue and churn impacts.
4
International Expansion SWOT for E-commerce
You are an international expansion advisor. Produce: (1) SWOT for entering <TargetCountry> with the brand <BrandName>; (2) Top 6 operational actions (logistics, legal, localization, payments, marketing) with priority, estimated timeline, and cost range; (3) Two market-entry scenarios (fast entry via marketplace vs. country-specific site) with pros/cons and expected payback period. Inputs: BrandName: <BrandName>, Product types: <Products>, Current markets: <Markets>, TargetCountry: <Country>, Annual revenue: <Revenue>.
Assess readiness and key actions for launching an e-commerce brand into a new country with prioritized operational steps.
5
M&A Target SWOT and Integration Risks
You are a corporate development lead. Prepare: (A) SWOT of acquisition target <TargetCompany> relative to acquirer <AcquirerName>; (B) Top 5 integration risks (people, tech, customers, contracts, culture) with mitigation actions and owners; (C) Quick financial sanity checks (3 metrics to validate: revenue multiples, gross margin, customer retention) and red flags. Inputs: AcquirerName: <Acquirer>, TargetCompany: <Target>, Target revenue: <Revenue>, Primary tech stack: <Tech>, Overlap in customers: <OverlapPercent>.
Quickly evaluate an acquisition target's strategic fit with SWOT and map out integration risks and prioritized mitigation steps.
6
Competitive Response Plan SWOT
You are the head of strategy. A key competitor has executed <CompetitorMove>. Provide: (1) SWOT of responding (internal strengths to leverage, weaknesses to watch, external opportunities, threats); (2) A prioritized 30-day rapid response and 90-day strategic plan with owners and success metrics; (3) Two low-cost defensive tactics and one offensive tactic. Inputs: CompetitorMove: <Move> (e.g., 20% price cut), Your product: <Product>, Market size: <MarketSize>.
Create a SWOT for how your business should respond to a competitor move and a 30/90-day action plan.
7
Startup Investor Pitch SWOT + Ask Preparation
You are a founder prepping a fundraising pitch. Deliver: (A) SWOT focused on investor perspective (3–4 items each); (B) Suggested funding ask (amount, instrument, suggested use of funds broken down by %); (C) Three concise answers to anticipated investor questions about the biggest weaknesses. Inputs: StartupName: <Name>, Stage: <Stage>, Current runway months: <Runway>, Monthly revenue: <MR>, YoY growth %: <Growth>.
Identify strengths and weaknesses for fundraising and prepare the investor ask and defenses for weaknesses.
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