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Best prompts for ChatGPT for brainstorming using SCAMPER technique
12 copy-ready prompts that apply SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) to practical product, service, and content scenarios. Each prompt is concise, instructs the AI what to produce, includes a brief explanation and a realistic example, and lists recommended AI models.
GPT-5
Gemini 2.5 Pro
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Flash
You know that feeling when you're staring at ChatGPT, fingers hovering over the keyboard, trying to brainstorm your next big idea but all you get are the same generic suggestions everyone else is getting? You type "give me creative ideas for my product" and get a list so vanilla it makes you want to close the tab. What if I told you there's a systematic way to unlock ChatGPT's creative genius using a proven innovation framework that most people have never heard of?
These 12 SCAMPER-based prompts transform your brainstorming sessions from frustrating dead ends into idea goldmines by giving ChatGPT specific creative directions to substitute, combine, adapt, modify, repurpose, eliminate, and reverse elements of your business challenges. Instead of getting surface-level suggestions, you'll generate actionable solutions for product innovation, process optimization, content creation, and revenue expansion that you can actually implement. Each prompt comes with clear instructions, real examples, and recommended AI models, so you go from stuck and uninspired to having a pipeline of breakthrough ideas in minutes.
1
Substitute components in a consumer product
Using SCAMPER's 'Substitute', list 10 concrete component substitutions for the product named below. For each substitution provide: (1) rationale, (2) estimated cost impact (low/medium/high), (3) potential manufacturing or regulatory risks, and (4) two metrics to test the substitution. Output as a numbered list. Product: insulated stainless steel water bottle aimed at urban commuters.
Generate substitute ideas for one or more components to reduce cost, increase sustainability, or improve usability, and evaluate trade-offs.
2
Combine features to create a hybrid product
Apply SCAMPER's 'Combine' to merge two unrelated products/services. Propose 8 hybrid concepts for the two inputs below. For each concept include: (1) one-sentence concept, (2) target user, (3) three key features, and (4) a 3-step prototype or MVP plan. Inputs: neighborhood coworking space + specialty coffee subscription.
Explore combinations of product or service features to generate hybrid ideas and short prototypes.
3
Adapt an idea from another industry
Using 'Adapt' from SCAMPER, take three proven practices from the hospitality industry and adapt them into 6 concrete changes for an online education platform to improve student retention. For each change include: (1) source practice, (2) adapted action, (3) expected retention impact (qualitative), and (4) one A/B test to validate it.
Take an approach from a different industry and adapt it to solve a specific problem in your context.
4
Modify a core attribute to find variants
Apply SCAMPER 'Modify' to generate 10 variations of the product below by changing size, material, interface, price tier, or delivery. For each variation provide: (1) short name, (2) key modification, (3) ideal customer segment, and (4) estimated time-to-market. Product: weekly curated healthy snack box subscription.
Brainstorm modifications to a product's form, function, or pricing to produce viable variants and prioritize them.
5
Put product to another use (new use cases)
Using 'Put to another use' from SCAMPER, list 12 alternative use cases for the item below. For each use case include: (1) description, (2) estimated TAM (high/medium/low), (3) one channel to reach that user, and (4) a minimal marketing message. Item: compact foldable electric scooter.
Identify alternative or secondary uses for a product to expand market reach and revenue streams.
6
Eliminate features to simplify a product
Apply SCAMPER's 'Eliminate' to propose 8 ways to simplify the service below by removing features, steps, or options. For each proposal state: (1) what to remove, (2) reason, (3) downside/risk, and (4) a simple metric to measure if simplification helped. Service: B2B analytics dashboard with 40+ report options.
Remove complexity by eliminating features; produce leaner alternatives and explain impacts.
7
Reverse processes to uncover new workflows
Using SCAMPER's 'Reverse', take the process below and propose 6 reversed or inverted workflows. For each workflow include: (1) inverted step order, (2) potential benefit, (3) major risk, and (4) a pilot plan with success criteria. Process: typical ecommerce checkout flow (browse → cart → payment → delivery scheduling).
Flip order of steps or roles to generate innovative processes or business models.
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Tired of rewriting the same prompts, juggling ChatGPT and Claude in multiple tabs, and watching your best AI conversations disappear forever?
AI Flow Chat lets you save winning prompts to a reusable library, test all models in one workspace, and convert great chats into automated workflows that scale.
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