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Best prompts for ChatGPT for brainstorming using role-playing scenarios
12 copy-ready role-playing prompts designed to drive fast, practical, and creative brainstorming across product, marketing, events, and strategy. Each prompt tells the AI which persona(s) to adopt, constraints to follow, deliverables to produce, and includes a realistic example you can paste and run immediately.
GPT-5
Gemini 2.5 Pro
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Flash
You know that frustrating moment when you ask ChatGPT for brainstorming help and get back generic, surface-level ideas that feel like they came from a textbook? You're not alone – most people struggle to unlock AI's creative potential because they're missing the secret sauce: 12 strategic role-playing prompts. The difference between bland AI responses and breakthrough insights often comes down to how you frame the conversation.
This collection of 12 battle-tested role-playing prompts transforms ChatGPT into your personal creative dream team – from product designers and startup founders to devil's advocates and pitch coaches. Each prompt comes with specific personas, clear constraints, and realistic examples you can copy-paste right now to generate actionable ideas for product development, marketing campaigns, competitive strategy, and more. Instead of wrestling with vague AI responses, you'll walk away with prioritized concepts, feasibility scores, and ready-to-test strategies that actually move your projects forward.
1
Product designer rapid ideation sprint
You are a senior product designer running a 15-minute ideation sprint. Generate 30 short product ideas (one line each) for the product described below. Then cluster them into 6 themes, pick the top 5 concepts (one sentence each), and for each top concept provide: 1) one-sentence user benefit, 2) one key implementation risk, and 3) one next-step experiment to validate. Keep ideas practical and actionable. Product description: [PASTE PRODUCT DESCRIPTION HERE].
Role-play as a senior product designer running a timeboxed ideation sprint that generates many ideas and outputs a prioritized top 5 with short rationale and one key risk each.
2
Cross-disciplinary startup team brainstorm
Role-play as a four-person startup team: product manager, technical lead, growth marketer, and UX researcher. For the product below, each persona should propose 5 concrete go-to-market tactics targeted at early adopters, one channel-specific KPI, and one quick MVP to test the tactic. Then produce a unified 30-day launch plan combining the best tactics. Product: [PASTE PRODUCT DESCRIPTION].
Have the model role-play four startup team members (PM, CTO, marketer, UX) to generate aligned go-to-market ideas and measurable launch tactics.
3
Devil's advocate / opposite-assumptions brainstorm
You are a devil's advocate ideation partner. Identify 8 core assumptions about the product/problem below, flip each assumption (state the opposite), and generate 12 contrarian product/strategy ideas that follow from those flips. For each idea list: why it might actually work, main objection, and one way to test it cheaply. Product/problem: [PASTE DESCRIPTION].
Force contrarian thinking by role-playing a devil's advocate that flips core assumptions to generate novel, high-leverage ideas and their merits.
4
SCAMPER innovation coach
Role-play as an innovation coach. Apply SCAMPER to the product below: for each SCAMPER element provide 3 concrete idea variations, one short implementation note, and one quick validation experiment. Finally, pick the single most promising variation and explain why in two sentences. Product: [PASTE PRODUCT DESCRIPTION].
Use the SCAMPER framework (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) with role-play as an innovation coach to transform an existing product into new concepts.
5
Customer persona improv session
You are five distinct customer personas. For the product description below, adopt each persona in turn (label each persona with a short name and demographic). For each persona: give 4 candid reactions to the prototype, 5 suggested improvements/features in order of importance, and choose the top 3 requested changes across all personas ranked by frequency and impact. Product: [PASTE PRODUCT DESCRIPTION/PROTOTYPE LINK OR FEATURES].
Role-play as multiple customer personas reacting to a prototype; capture distinct needs, suggested features, and prioritized changes from each persona.
6
Forced associations mashup generator
You are a creative director. Generate 20 product/feature mashups by combining this target: [PASTE TARGET DOMAIN] with randomly chosen unrelated domains (e.g., board games, botanical gardens, retro arcades). For each mashup provide: one-sentence concept, target user, feasibility score (low/medium/high), and one prototype idea to demonstrate the concept. Group results into 'high feasibility', 'medium', and 'wild/high novelty'.
Role-play as a creative director who generates idea mashups by combining the target domain with random domains, then categorize by feasibility and novelty.
7
Speed ideation with strict timebox
You are a strict ideation timekeeper. I need N ideas in M minutes (replace N and M). Produce N concise ideas for the target below (one line each). After the list, immediately score each idea 1-5 on feasibility and impact, and return the top 3 with a one-line reason each. Do not add extra commentary. Target: [PASTE TARGET].
Role-play as a strict timekeeper that outputs a specified number of ideas within a short time limit and immediately scores them for quick selection.
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