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Best prompts for ChatGPT for brainstorming using starbursting

Twelve copy-ready starbursting prompts to generate focused, question-driven brainstorms. Each prompt instructs the model to produce categorized questions (Who, What, Why, When, Where, How, Risks/Assumptions, Metrics) for a clearly defined central idea. Use these to explore unknowns, shape experiments, and identify follow-ups.

Claude Opus 4
GPT-5
Claude Sonnet 4
Gemini 2.5 Flash
Gemini 2.5 Pro
You know that feeling when you ask ChatGPT to help brainstorm, but you get back surface-level ideas that barely scratch the surface? You end up with generic suggestions that miss the nuances of your specific challenge, leaving you to fill in all the gaps yourself. It's like having a conversation partner who only gives you half-answers when you need someone to help you think through every angle.
These 12 starbursting prompts transform ChatGPT into your strategic thinking partner, generating comprehensive question maps that explore every dimension of your challenge. From product launches to market entry, hiring decisions to risk assessments, each prompt delivers categorized questions across eight key areas: Who, What, Why, When, Where, How, plus critical Risks and Metrics. Instead of wondering if you've covered all your bases, you'll have a systematic framework that uncovers blind spots, surfaces hidden assumptions, and guides you toward better decisions.
1
Starburst: New Product Launch
You are an expert product strategist. For the central idea provided, produce a starbursting question map grouped by: What, Who, Why, When, Where, How, Risks/Assumptions, Metrics. For each group, list 6–10 precise, actionable questions that surface unknowns and next steps. Output as labeled bullet groups. Central idea: "[INSERT CENTRAL IDEA]".
Generate a starburst question map to explore every angle of launching a new product.
2
Starburst: New Feature Ideation
Act as a product manager running a starbursting session. Given the central idea, produce categorized questions (What, Who, Why, When, Where, How, Risks/Assumptions, Metrics) focused on feasibility, user value, cost, and dependencies. Provide 5–8 questions per category and finish with three recommended next experiments to validate assumptions. Central idea: "[INSERT CENTRAL IDEA]".
Create targeted questions to evaluate and prioritize a single proposed feature.
3
Starburst: Market Entry Strategy
You are a market strategist. For the central idea, produce a starburst-style set of questions grouped by What, Who, Why, When, Where, How, Risks/Assumptions, and Metrics that identify competitive landscape, regulatory concerns, go-to-market channels, localization needs, and KPIs. Provide 6–9 questions per group and identify three critical data points to gather first. Central idea: "[INSERT CENTRAL IDEA]".
Surface questions needed to evaluate entering a new market or geography.
4
Starburst: Event Planning
Act as an events lead. Using the central idea, produce a starburst question map organized into What, Who, Why, When, Where, How, Risks/Assumptions, and Metrics. For each, list 6–10 practical questions covering logistics, budget, programming, audience acquisition, contingency plans, and success metrics. Include a 3-item checklist of immediate next actions. Central idea: "[INSERT CENTRAL IDEA]".
Ask all relevant planning questions for a successful event using starbursting.
5
Starburst: Onboarding Flow Optimization
You are a growth product manager. For the central idea, produce starburst groups (What, Who, Why, When, Where, How, Risks/Assumptions, Metrics) and list 5–8 probing questions in each group aimed at diagnosing onboarding friction, measurement gaps, and A/B test ideas. End with three prioritized experiments to run. Central idea: "[INSERT CENTRAL IDEA]".
Generate questions to identify friction, key metrics, and experiments to improve user onboarding.
6
Starburst: Content Strategy and Calendar
Act as a content strategist. For the central idea, create starburst question groups (What, Who, Why, When, Where, How, Risks/Assumptions, Metrics) and provide 5–10 specific questions per group about audience segments, formats, distribution, repurposing, SEO, and KPIs. Conclude with three content pillars and three starter topics. Central idea: "[INSERT CENTRAL IDEA]".
Use starbursting to explore content themes, formats, channels, and measurement.
7
Starburst: Risk Assessment and Mitigation
You are a risk analyst. For the central idea, produce a starburst-style question map grouped into the usual categories (What, Who, Why, When, Where, How) plus a dedicated 'Risks/Assumptions' group. For each group list 6–10 questions that uncover operational, legal, financial, reputational, and technical risks. End with five mitigation ideas ranked by ease and impact. Central idea: "[INSERT CENTRAL IDEA]".
Identify potential risks and probing questions to assess likelihood, impact, and mitigations.
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