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Best prompts for TikTok ad copy using video format optimization
12 practical, copy-ready AI prompts to generate TikTok video ad scripts, hooks, captions, on-screen text, and format-optimized variations. Each prompt focuses on a concrete goal (hook, length, caption, A/B test, vertical framing, UGC style, etc.) and includes a concise explanation and a realistic example output you can paste into campaigns.
GPT-5
Gemini 2.5 Pro
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Flash
You've probably spent hours crafting TikTok ad copy only to watch your carefully written scripts fall flat with zero engagement. The platform's unique vertical format and lightning-fast scroll speed make traditional copywriting feel like shouting into the void. What if I told you there's a way to crack TikTok's algorithm using 12 AI prompts that actually understand how people consume content on the platform?
This collection of 12 battle-tested AI prompts transforms your TikTok ad creation from guesswork into a systematic approach that delivers results. Each prompt tackles a specific challenge, from generating viral hooks and UGC-style testimonials to creating sound-first scripts and vertical framing guides that maximize engagement. Instead of struggling with generic ad copy that gets scrolled past, you'll have concrete prompts that generate conversion-focused scripts, A/B test variations, and format-optimized content ready to paste directly into your campaigns.
1
One-line viral hook + 15s video script
Product: [brief product description]. Target audience: [age, interest]. Tone: [fun, urgent, luxe]. Provide: 1) a single 3–7 word hook for the opening 0–2s, 2) a 15s scene-by-scene script (timestamps, visual direction for vertical framing, one short line of dialogue per scene), 3) suggested on-screen text ( <= 4 words each), and 4) a 3-word sound cue to search for on TikTok. Keep language direct and CTA in last 2s.
Generate a single attention-grabbing hook plus a tight 15-second scene-by-scene script optimized for vertical viewing, with suggested on-screen text and a 3-word sound cue.
2
UGC-style testimonial script for 30s ad
Product & key benefit: [product — single line]. User persona: [one sentence]. Include: natural-sounding opening line, a quick relatable problem (3–4 words), discovery moment, 10–12s demo, emotional payoff line, 3 caption variants (<=60 characters) and 2 on-screen text options.
Create an authentic user-generated-content style 30s script that sounds like a real customer: opening problem, product discovery, benefit, short demo, and an emotive close with CTA and caption ideas.
3
A/B test: 6 hook variations + 3 CTAs
Product: [one-line]. Audience: [one-line]. Provide: 6 distinct hook lines (≤6 words), 3 CTA lines (2–4 words), and for each hook recommend which metric to prioritize and why (one sentence).
Produce multiple short hook variants and CTA options to use in A/B testing. Keep hooks ≤6 words and CTAs 2–4 words. Also recommend which metric to prioritize (CTR, VTR, CVR) for each variant.
4
Sound-first ad script for audio-driven formats
Product: [one-line]. Preferred vibe: [music genre or mood]. Provide: 1) 10–20s audio plan with timecodes for beat drops/lyric cues, 2) matching visual cuts/framing for each cue, 3) on-screen captions timed to lyrics, and 4) recommended royalty-free sound tags/keywords.
Create a video script where the chosen audio/sound drives emotional pacing and visual cuts. Specify beat drops, lyric sync points, and shot suggestions aligned to audio moments.
5
Vertical framing & composition checklist for product close-ups
Product: [one-line]. Material & color notes: [one-line]. Provide: 6 vertical-optimized shots (name, camera angle, framing distance, suggested motion, ideal on-screen text position), plus 2 lighting tips and 1 quick edit transition suggestion.
Output a concise shot list formatted for vertical video: camera angles, subject distance, recommended lens/framing, movement, and ideal on-screen text placement for each shot.
6
Caption + hashtags optimized for discovery
Product & offer: [one-line]. Main audience keywords: [3 words]. Provide: 1) Short discovery caption (<=50 chars), 2) Conversion caption (<=100 chars with promo), 3) Brand caption (<=150 chars story-style), plus 6 hashtags and recommended caption length.
Create three caption variations optimized for reach, conversions, and brand-building. Include 6 hashtag recommendations (mix of niche, trending, and branded) and an ideal caption length for TikTok algorithm.
7
Overlay text sequencing for noisy/no-audio viewers
Product & promise: [one-line]. Video length: [seconds]. Deliver: overlay text for each 2–3s block (label with timestamps), suggested font weight/placement for readability, and a fallback CTA line for no-audio viewers.
Provide a sequence of concise overlay text lines that tell the full story when audio is off. Keep each line <=6 words and timed for a 20s video.
Stop Losing Your AI Work
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Twitter Videos
Facebook/Meta Ads
Tweets
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