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Best prompts for TikTok for ad copy using call-to-action techniques
12 proven, copy-ready AI prompts to generate TikTok ad scripts, captions, and on-screen text with strong CTAs. Each entry includes a concise explanation, a realistic example (product-specific), and recommended AIs to run the prompt with.
Claude Opus 4
Claude Sonnet 4
Gemini 2.5 Pro
GPT-5
Gemini 2.5 Flash
You know that sinking feeling when you stare at a blank screen, trying to craft the perfect TikTok ad that actually gets people to click "buy now"? You've probably spent hours writing scripts that sound robotic, testing CTAs that fall flat, or watching your engagement rates tank because your copy just doesn't connect. The truth is, most creators and marketers are flying blind when it comes to TikTok ad copy that converts.
These 12 battle-tested AI prompts are your shortcut to creating TikTok ads that actually drive sales and engagement. From urgency-driven scripts that create FOMO to contest prompts that explode your comment section, each prompt comes with real examples, specific formatting, and recommended AI tools to get you results fast. Instead of guessing what works, you'll have a proven framework that transforms your struggling ad campaigns into conversion machines that consistently deliver clicks, comments, and customers.
1
15-Second Urgency CTA Script + Caption
Write a 15-second TikTok ad script for [PRODUCT] aimed at [AUDIENCE]. Start with a 2-second hook that creates urgency (e.g., 'Only 24 hours left'), follow with 2 quick benefit statements, then a clear CTA. Provide: 1) a 3-step shot list (visuals), 2) voiceover lines timed to seconds, 3) on-screen text suggestions, 4) caption (max 150 characters) ending with the CTA, and 5) three relevant hashtags.
Create a short, high-energy TikTok ad that uses urgency (limited stock/time) and a single clear CTA. Include hook, 3 shot directions, voiceover copy, on-screen text, caption with CTA, and 3 hashtags.
2
Benefit-Led CTA with Social Proof
Generate a 20–30 second TikTok ad script for [PRODUCT] for [AUDIENCE] that highlights one primary benefit, includes a one-sentence customer quote, and finishes with a trust-building CTA (e.g., 'Join 10,000 happy customers — shop now'). Provide: hook (3s), full script, customer quote, caption (max 150 characters) including '★' star rating, and thumbnail text (4–6 words).
Focus on one core benefit, add a quick testimonial line, and end with a trust-building CTA. Deliver hook, 20-30s script, caption with star rating and CTA, and recommended thumbnail text.
3
Limited-Time Discount CTA with Creative Hook
Write a 20-second TikTok ad for [PRODUCT] offering a limited-time discount for [AUDIENCE]. Include: a 3-second creative hook idea (visual), split-screen shot directions (before/after), discount code text (6–10 characters), final CTA line, and a caption optimized for conversions (use emoji, include discount code, link prompt).
Produce a creative hook that leads into a limited-time discount. Include split-screen visual idea, discount code copy, CTA line, and caption optimized for conversions.
4
Free Trial CTA with On-Screen Steps
Create a 30-second TikTok ad script for a SaaS product [PRODUCT] aimed at [AUDIENCE] promoting a free trial. Include: 1) hook (3s), 2) four on-screen step directions for signing up (short verbs), 3) headline options (3 variants), 4) voiceover script, and 5) mobile-first CTA line (e.g., 'Tap Free Trial — cancel anytime').
Design a TikTok ad encouraging sign-ups for a free trial. Provide a simple 4-step on-screen flow to reduce friction, headline options, and a CTA tailored to mobile users.
5
Question CTA to Boost Comments
Write a 15–25 second TikTok ad for [PRODUCT] aimed at [AUDIENCE] that ends with a question CTA designed to drive comments (e.g., 'Which color would you pick?'). Provide three question CTA variants, the full script with final question, and a caption that invites tagging a friend.
Create an ad that ends with a direct question CTA to prompt comments and engagement. Provide variations of the question CTA and a short caption that encourages tagging friends.
6
Scarcity CTA with Stock Count Overlay
Generate a 15-second TikTok ad for [PRODUCT] aimed at [AUDIENCE] using scarcity (limited stock). Include: hook, voiceover urgency lines, exact on-screen overlay text options for stock counter (e.g., 'Only 12 left!'), final CTA, and a caption that repeats the scarcity in a short form.
Use stock scarcity to drive conversions with an on-screen stock counter. Provide wording for the overlay, urgency voice lines, and a caption including 'only X left'.
7
Value-Stacking CTA for Higher AOV
Write a 25–30 second TikTok ad script for [PRODUCT] that stacks 3 benefits and a bonus (freebie or warranty) for [AUDIENCE]. Provide: benefit bullets, bundle offer headline, bonus copy (e.g., 'Free case with set'), final CTA emphasizing savings (e.g., 'Get the bundle & save 30% — link in bio'), and caption with price incentive.
Stack product benefits and bonuses, then push a CTA to increase average order value (AOV). Include bundle copy, freebie mention, and a CTA that emphasizes saving more when buying the bundle.
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