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Best prompts for Image Generation ChatGPT for branding using brand archetypes
Thirteen copy-ready image-generation prompts to create cohesive branding assets for each classic brand archetype. Each prompt specifies deliverables, style, color palettes, typography hints, usage contexts and output formats so you can paste directly into an image-generation ChatGPT or multimodal model.
Claude Opus 4
GPT-5
Claude Sonnet 4
Gemini 2.5 Flash
Gemini 2.5 Pro
You've probably spent hours wrestling with generic AI image prompts that produce bland, cookie-cutter brand visuals that look nothing like what you envisioned. Maybe you've typed "create a logo for my business" only to get something that screams "stock photo template" instead of capturing your brand's unique personality. It's frustrating when you know exactly what feeling you want to convey, but the AI keeps missing the mark completely.
These 13 copy-ready prompts solve that problem by giving you precise, archetype-specific instructions that generate cohesive brand identities with personality and purpose. Each prompt includes detailed specifications for colors, typography, style, and context so you can paste them directly into ChatGPT or any image AI and get professional-quality results immediately. Instead of struggling with vague descriptions and disappointing outputs, you'll have a complete visual brand system that perfectly matches your archetype and connects with your target audience.
1
Hero — Bold Athletic Logo and Visual System
Create a Hero-archetype visual identity for a sportswear brand named 'Ironstride'. Deliver: primary logo (symbol + wordmark), stacked and horizontal lockups, monochrome and full-color versions, favicon/icon. Style: geometric, angular, forward-leaning symbol implying motion and strength; minimal ornament. Color palette: #0B3D91 (deep blue), #E63946 (signal red), #FFFFFF (white), neutral #0F1724. Typography: robust sans-serif with strong weight. Provide logo on white, dark, and red backgrounds, and 3 simple mockups: running jersey chest, storefront sign, mobile app icon. Output in high-res PNGs and vector SVG. Aspect ratios: 1:1 (icon), 4:3 (logo lockup), 16:9 (banner). Tone: courageous, resilient, performance-driven.
Generate a powerful, action-forward brand mark, wordmark, color system and mockups for a Hero archetype athletic brand.
2
Explorer — Adventurous Travel Brand Identity
Create a complete Explorer archetype visual identity for a boutique travel outfitter called 'Wild Meridian'. Deliver: emblem-style primary logo, secondary wordmark, brand pattern, primary color palette with accent colors, typography pairing (display + body), and three lifestyle mockups (website hero, luggage tag, Instagram square). Style: handcrafted, slightly weathered, map-elements or compass motif, organic shapes. Colors: earth tones (#2F4F4F, #A56F3A, #F2EDE2) with teal accent #2A9D8F. Typography: warm serif for display + legible humanist sans for copy. Provide variations: embossed leather mockup, stamp/badge in mono, and social avatar crop. Deliver SVG and high-res PNGs.
Design a brand identity that emphasizes discovery, wanderlust and ruggedness for an Explorer archetype.
3
Sage — Knowledge-Driven Professional Brand Kit
Design a Sage archetype brand identity for 'Veritas Advisory', a B2B research and strategy consultancy. Deliver: clean wordmark + emblem, logo lockups, editorial color palette, infographic icon set (6 icons), typography system (serif for headings, sans for body), and two usage mockups (report cover and LinkedIn cover). Style: minimalist, precise, generous whitespace, subtle grid. Colors: navy #102A43, warm gray #F6F7F9, accent gold #C49A6C. Typography: classic serif for headings (e.g., Garamond-inspired) and neutral sans for body. Provide variations: single-color and inverse, vector files and print-ready PDF mockup of a 24-page report cover.
Create a refined, credible visual identity that communicates expertise and clarity for a Sage archetype.
4
Innocent — Pure, Friendly Lifestyle Brand Identity
Create an Innocent archetype branding package for an organic baby-care line called 'Little Meadow'. Deliver: soft, rounded logo and wordmark, secondary badge, pastel color palette, pattern of simple botanical illustrations, typography pairing (rounded sans + light serif), and three product label mockups. Style: airy, soft edges, hand-drawn accents, high-contrast legibility. Colors: pastel mint #C6F6E3, soft peach #FFD1C1, warm cream #FFF7EE, accent sage #8FBF9F. Include icons for 'organic', 'dermatologically tested', 'cruelty-free'. Provide PNGs and SVG asset set and labels at dieline-ready sizes.
Produce a simple, optimistic identity for an Innocent archetype brand that's wholesome and trustworthy.
5
Creator — Innovative, Artistic Brand Visuals
Design a Creator archetype identity for 'Canvas & Code', a creative studio blending art and tech. Deliver: expressive logotype, abstract symbol, color system with vibrant accent, texture pack (brush strokes, halftones), typography recommendations (experimental display + clean mono), and three application mockups (studio website hero, business card, packaging wrap). Style: layered, mixed-media collage look, playful asymmetry. Colors: deep indigo #2B2B7A, neon coral #FF5C63, soft lavender #BFA7FF, off-white #FAF9FF. Include a motion-friendly mark for short animated reveal (3 frames). Provide SVG, PNG, and a short GIF concept of the animated mark.
Generate an imaginative, craft-forward identity for a Creator archetype that feels original and inventive.
6
Ruler — Premium, Controlled Luxury Brand Identity
Produce a Ruler archetype brand identity for 'Marquess Estate', a luxury real estate developer. Deliver: classic crest emblem, refined wordmark, strict brand grid, premium color palette, business stationery mockups (letterhead, envelope, business card), and property signage mockup. Style: symmetrical serif crest, restrained ornament, metallic treatments. Colors: deep charcoal #0B0B0B, gold foil #B8860B, ivory #F7F3EE. Typography: high-contrast serif for headings and a neutral serif for body. Provide embossed and gold-foil variations, SVG for crest, and print-ready PDFs for stationery.
Create a polished, authoritative identity for a Ruler archetype brand emphasizing prestige and control.
7
Caregiver — Warm, Trustworthy Healthcare Brand System
Create a Caregiver archetype visual brand for 'Hearthwell Clinics'. Deliver: soft emblem (heart/hand motif), friendly wordmark, color palette with comforting hues, accessibility-focused typography (high legibility), signage and brochure mockups, and a set of patient-facing iconography (appointment, support, directions). Style: rounded corners, warm gradients, generous spacing. Colors: calm blue #4676A6, warm coral #F28C82, cream #FFF6F2, supportive green #7FB77E. Provide logo in single-color and full-color versions, plus accessible color-contrast variations and 1200px web header and A4 brochure mockup.
Design a compassionate, approachable identity for a Caregiver archetype healthcare or nonprofit brand.
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