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Best prompts for YouTube hooks using emotional triggers
12 copy-ready, practical prompts to ask an AI for high-impact YouTube hooks that use emotional triggers (curiosity, fear, empathy, surprise, awe, scarcity, social proof, nostalgia, controversy, humor, transformation, cliffhangers). Each entry contains a concise explanation, a ready-to-use prompt template with placeholders, and a realistic example hook.
Claude Sonnet 4
Gemini 2.5 Pro
GPT-5
Claude Opus 4
Gemini 2.5 Flash
You know that sinking feeling when you ask AI to write a YouTube hook and get back something bland that sounds like every other video? You sit there tweaking the same generic prompt over and over, watching your click-through rates stay flat while other creators seem to crack some secret code. The truth is, most people are asking AI the wrong questions entirely.
This collection of 12 battle-tested prompts transforms how you work with AI to create YouTube hooks that actually stop the scroll. Each prompt targets a specific emotional trigger like curiosity, FOMO, nostalgia, or controversy, giving you the exact language and structure to get hooks that convert viewers into watchers. Instead of wrestling with vague AI responses, you'll have a toolkit that consistently delivers hooks with real psychological pull and measurable impact on your videos.
1
Curiosity-Driven Hooks
Write 15 YouTube hook lines (5–12 words) for a video about [topic] aimed at [target audience]. Use curiosity triggers (questions, hints of mystery, surprising comparisons). Avoid spoilers and end each line with a compelling micro cliffhanger. Label them 1–15.
Generate short, curiosity-provoking openings that make viewers want to know more without giving away the punchline.
2
Urgency / Fear of Missing Out (FOMO)
Generate 12 urgent YouTube hooks for [topic] targeted at [target audience]. Each hook should emphasize scarcity or time-sensitivity (use words like 'today', 'now', 'last', 'before it's gone'), be 6–14 words, and include a quick reason why watching immediately matters.
Create urgent hooks that make viewers feel they must watch now to avoid missing something valuable or time-sensitive.
3
Empathy / Relatable Struggle
Produce 12 empathetic hook lines for a [topic] video aimed at [target audience]. Use first-person or 'you' language, acknowledge a common struggle, and promise a simple benefit. Keep each hook 8–16 words.
Craft hooks that show you understand the viewer's pain, building trust and making them feel seen.
4
Surprise / Revelation
Write 10 hooks for a [topic] video for [target audience] that start with a surprising fact or revelation. Each hook should be 6–14 words, include a concrete number or clear contrast, and hint that the video explains why it's true.
Use unexpected facts or counterintuitive claims to jolt viewers and compel them to keep watching.
5
Awe / Big-Picture Claim
Generate 8 awe-driven YouTube hooks for [topic] aimed at [target audience]. Use bold, yet believable claims (percentages, massive results, world-scale comparisons). Keep to 7–15 words and include a quick 'how' hint.
Create hooks that inspire amazement by highlighting dramatic outcomes or scale, prompting viewers to learn how it happened.
6
Scarcity / Limited Offer
Produce 10 scarcity-focused hook lines for [topic] directed at [target audience]. Each should reference limited quantity, exclusive access, or a deadline (e.g., 'only', 'limited', 'today') and be 6–12 words. Provide a CTA hint like 'watch before' or 'reserve now.'
Emphasize limited availability or exclusive access to trigger action and clicks.
7
Social Proof / Authority
Write 12 hook lines (7–14 words) for [topic] aimed at [target audience] that use social proof: mention certifications, follower counts, client outcomes, or expert endorsements. Keep statements specific and believable.
Leverage credibility, testimonials, or expert endorsement to build trust quickly in the hook.
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