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In October 2023, a Missouri federal jury delivered a landmark $1.8 billion verdict against the National Association of Realtors (NAR) and several large brokerages in the Sitzer-Burnett class action. Home sellers from Missouri argued that NAR’s rules, enforced through local Multiple Listing Service (MLS) systems, required sellers to offer blanket payments to buyer-brokers, which inflated costs. Defendants included NAR, Keller Williams, and HomeServices of America. The case, filed in 2019, went to trial in 2023; damages could triple on appeal to more than $5 billion.
Jurors found that NAR’s “Participation Rule” violated Section 1 of the Sherman Act by restraining trade. This set a powerful antitrust precedent: industry-wide rules, not just single-company actions, can trigger massive damages when they limit consumer choice.
Brokerages quickly began revising policies. Within a month of the verdict, 41% reported they were actively reviewing commission structures. FTC Chair Lina Khan called the ruling “a wake-up call for the industry.” Several regional MLSs dropped mandatory compensation fields almost immediately.
# How AI Is Transforming Real-Estate Marketing for Brokers
*Word count: ~2,550*
Artificial intelligence (AI) is no longer just a buzzword; it’s a game-changer for real-estate marketing. From automating listing copy to predicting buyer behavior, AI is reshaping how brokers attract, engage, and convert clients. This article breaks down the latest AI trends, tools, and tactics, showing you how to stay ahead in today’s fiercely competitive U.S. residential market.
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## 1. The AI Surge: Why Real-Estate Pros Can’t Ignore the Shift
Introduction
Thinking about selling your home in 2024? You’re not alone if you want to cut real-estate costs. Nearly 10% of U.S. sellers now use alternatives like flat-fee brokerages, according to the National Association of Realtors. This share has doubled in five years. Legal reforms and tech-savvy consumers are changing the industry, so understanding flat-fee models can help you keep more of your equity. This guide covers how these brokerages work, what they cost, and the key questions to ask so you can make the smartest choice when listing your home.
A flat-fee brokerage charges a set dollar amount to list and help sell your home instead of taking a percentage of the sale price. Traditional agents collect 5 to 6 percent of the final price, split between listing and buyer’s agents. For a $400,000 sale, that means $20,000 to $24,000 in commissions (NAR). Flat-fee brokerages set a price, often $300 to $5,000, no matter what your home is worth.
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